Arizona-based marketing and analytics professional, with a focus on demand generation via smart analysis, experience management, and data-driven decisions. I have a diverse range of experience and industries.
Paid and Organic Search - Database Marketing (CRM/SQL) - Media Buying and Programmatic Advertising - Conversion Optimization - Web and Creative Design - Tag and Event Setup - Email/SMS - Social and Influencer Ads - Dashboard Report Builds - Brand Safety and Experience - Actionable Analysis - Team Training - Executive Reporting
Certifications
Experience
Professional Skills
- ✓ Google Ads ✓ Microsoft Search ✓ Programmatic ✓ OTT/CTV ✓ CRM Marketing ✓ Google Analytics ✓ Adobe Analytics ✓
- Marketing Automation ✓ Conversion Optimization ✓ Brand Safety ✓ SEO and Organic Strategy
- ✓ Tag Management ✓ Attribution Modeling ✓ Lead Nurture ✓ Google Search Console
Advertising
Digital advertising channels encompass a diverse array of platforms and mediums through which businesses promote their products or services online. These channels include social media platforms like Facebook, Instagram, and X (Twitter), where targeted ads can reach specific demographics based on user interests and behaviors. Search engine advertising, such as Google Ads, enables businesses to display ads to users actively searching for relevant keywords. Additionally, display advertising on websites and mobile apps allows for visual promotion through banners, videos, or interactive content. Email marketing remains a powerful channel for direct communication with potential customers. Overall, digital advertising channels offer businesses versatile and highly targeted means to engage with their audience in the digital sphere.
Demand
Lead generation and demand generation are complementary strategies within the broader scope of marketing. Lead generation specifically focuses on identifying and attracting potential customers (leads) who have expressed interest in a company's products or services. This is typically achieved through tactics such as content marketing, email campaigns, social media advertising, and search engine optimization. On the other hand, demand generation encompasses a wider range of activities aimed at creating awareness and interest in a company's offerings among its target audience. It involves educating, engaging, and nurturing prospects throughout their buyer's journey, from initial awareness to purchase decision. While lead generation primarily focuses on acquiring individual leads, demand generation aims to stimulate overall interest and demand for a company's products or services. When effectively integrated, these strategies work synergistically to drive growth and revenue for businesses.
Brand
The importance of a brand lies in its ability to establish a unique identity, build trust, and create lasting connections with its audience. A strong brand communicates not only what a company offers but also its values, personality, and promise to customers. By cultivating a distinct brand image and voice, businesses can differentiate themselves from competitors and foster loyalty among consumers. A robust brand presence can also lead to increased recognition, customer retention, and advocacy, ultimately driving sales and revenue. Moreover, a well-defined brand serves as a foundation for marketing efforts, guiding messaging, and positioning strategies. In today's competitive landscape, where consumer choices abound, investing in building and maintaining a strong brand is essential for long-term success and sustainability.
88 PROJECTSDesign
Design plays a pivotal role in marketing by capturing attention, conveying messages effectively, and influencing audience perceptions. A well-executed design not only enhances the visual appeal of marketing materials but also communicates brand identity and values. From logos and packaging to website layouts and advertising collateral, design elements such as color, typography, imagery, and layout contribute to shaping the overall brand experience. Thoughtful and cohesive design helps businesses stand out in crowded marketplaces, instilling trust and credibility among consumers. Additionally, user-friendly and aesthetically pleasing designs improve the user experience, driving engagement and conversion rates. In essence, design serves as a powerful tool for creating memorable brand experiences and driving the success of marketing initiatives.
Development
Web development is crucial for marketing because it forms the backbone of a company's online presence and plays a central role in attracting, engaging, and converting customers. A well-designed and optimized website serves as a hub where businesses can showcase their products or services, provide valuable information, and interact with their audience. By incorporating responsive design, intuitive navigation, and compelling visuals, web development ensures that visitors have a positive user experience across various devices. Moreover, effective web development includes implementing SEO strategies to improve search engine visibility, thereby driving organic traffic to the site. Features such as lead capture forms, chatbots, and e-commerce functionalities further facilitate customer interaction and conversion. Ultimately, investing in web development enables businesses to leverage the power of the internet to reach and connect with their target audience, driving growth and success in the digital landscape.
Analysis
Data analysis is paramount in marketing as it empowers businesses to make informed decisions, optimize strategies, and drive results. By collecting and analyzing relevant data from various sources such as customer interactions, website traffic, and sales metrics, marketers gain valuable insights into consumer behavior, preferences, and trends. These insights inform the development of targeted marketing campaigns, personalized messaging, and product/service offerings tailored to specific customer segments. Additionally, data analysis enables marketers to measure the effectiveness of their initiatives, identify areas for improvement, and allocate resources more efficiently. With the advent of advanced analytics tools and techniques, businesses can extract actionable insights in real-time, enabling agile and data-driven marketing practices. Ultimately, data analysis is instrumental in enhancing marketing performance, driving customer engagement, and maximizing return on investment (ROI) in today's competitive landscape.
Attribution Models
Attribution models are indispensable for marketing as they provide insights into the effectiveness of various touchpoints throughout the customer journey. By assigning credit to different marketing channels and interactions that contribute to conversions, attribution models help businesses understand which strategies and tactics drive results. This knowledge allows marketers to allocate budget and resources more effectively, optimizing their marketing mix for maximum impact. Whether it's a first-touch, last-touch, or multi-touch attribution model, each offers valuable insights into how different channels and campaigns influence customer behavior and decision-making. Moreover, attribution models facilitate data-driven decision-making, enabling marketers to refine their strategies, optimize campaign performance, and ultimately improve return on investment (ROI). In today's complex marketing landscape, where consumers interact with brands across multiple channels and devices, attribution models play a critical role in understanding the customer journey and maximizing marketing effectiveness.
Tag and Goal Management
Tag and goal management are essential components of marketing analytics, providing crucial insights into user behavior and campaign performance. Tags allow marketers to track specific actions taken by users on their website or app, such as clicks, form submissions, or purchases. By properly implementing tags using tools like Google Tag Manager, marketers can collect valuable data on user interactions, enabling them to measure the effectiveness of their marketing efforts and optimize conversion pathways. Additionally, goal management involves setting clear objectives for marketing campaigns and tracking progress towards these goals. Whether it's increasing website traffic, generating leads, or driving sales, having well-defined goals enables marketers to focus their efforts and gauge success. Overall, effective tag and goal management are essential for data-driven decision-making, campaign optimization, and ultimately, achieving marketing objectives.
Brands I've Worked With
- ⌘ Former employers and brands I have worked with or on for marketing, design, development, and future health ⌘
- Join with me for successful marketing campaigns to promote and nurture your brand, enhance your analytics, and exceed demand goals. ⌘
- Contact me today to learn more about my work and how we can work together for fresh and healthy approach to marketing promotion ⌘
19+
Years of experience
400+
Campaigns
Over $50M
Managed
- ⌘ Coming Soon ⌘ Coming Soon ⌘ I started building this site in May 2024, and it is a work in progress ⌘ Coming Soon ⌘ I started building this site in May 2024, and it is a work in progress ⌘ Coming Soon ⌘ Coming Soon
- ⌘ Coming Soon ⌘ Coming Soon ⌘ Coming Soon ⌘ I started building this site in May 2024, and it is a work in progress ⌘ Coming Soon ⌘ Coming Soon
- ⌘ Coming Soon ⌘ Coming Soon ⌘ Coming Soon ⌘ Coming Soon ⌘ I started building this site in May 2024, and it is a work in progress ⌘ Coming Soon ⌘ Coming Soon
Contact
- ⌘ Thank you and have a great day! ⌘
- Since 2004, I've specialized in developing and overseeing highly effective paid search and display campaigns, while maintaining Google Ads certification consistently since 2008. My knowledge and skills include paid search strategy (local and national), SEO, web development, graphic design, data analysis, and reporting.
- ⌘ Thank you and have a great day! ⌘
Let's work together!
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Beautiful Scottsdale AZ
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Contact Info
Please refer to my resume for full contact information.
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